Instagram Plan for The 111 Approach

Goals

• Build awareness of The 111 Approach as a unique, science + spirituality-based wellness system.
• Attract busy professionals, high-profile clients, and wellness seekers.
• Position Lakhmi as an award-winning, celebrity-endorsed authority in intuitive Reiki and wellness.
• Drive followers to book sessions, listen to the podcast, or try free 1-minute practices.

Content Pillars (4–5 categories to rotate)

1. Education & Value (1-Minute Practices)
   • Short videos/reels demonstrating simple 1-minute practices (stress relief, energy boost, mindset shift).
   • Carousel posts breaking down step-by-step mini rituals.
   • Quick science-backed facts on why they work.
2. Authority & Credibility
   • Awards, recognitions,  testimonials
   • Behind-the-scenes of Lakhmi’s journey: from medical background to energy healing.
   • “Myth vs Fact” posts bridging science + spirituality.
3. Personal Connection
   • Storytelling: Lakhmi’s first Reiki experience in 2015.
   • A “Day in My Life” reel showing balance between professional work & wellness.
   • Authentic reflections on wellness + client transformation stories (with consent).
4. Engagement & Community
   • Polls & Q&A stickers on stories (“What’s your #1 stress trigger at work?”).
   • Wellness challenges (e.g., “Try 1 minute of deep breathing daily this week – tag us when you do!”).
   • Interactive “choose your practice” reels (“Swipe to pick: Stress Relief or Energy Boost?”).
5. Offering
   • Announce masterclasses, workshops, podcast episodes, or books.
   • Share client testimonials/reviews.
   • Special offers like free guides or discovery sessions.

Example weekly structure: 3 grid posts per week (mixed) - 2-4 stories per week

• Mon: Reel (1-Minute Practice demo)
• Weds: Carousel (Wellness tip or Myth vs Fact)
• Fri: Testimonial or Story highlight
• Sun: Reel (Quick science breakdown + practice)
• Tues: Story-based challenge (community interaction)
• Sat: Behind-the-scenes/personal post
• Sun: Inspirational quote with branding

Growth & Engagement Strategies

• Hashtags: #The111Approach #1MinuteWellness #EnergyHealing #BusyButBalanced #ReikiTherapy
• Collaborate with wellness influencers, productivity coaches, and spiritual leaders.
• Share mini-challenges (“7 Days of 1-Minute Practices”) with branded templates followers can repost.
• Repurpose podcast clips as reels with captions.
• Encourage UGC (user-generated content): ask followers to share how 1-minute practices help them, and repost.

Metrics to Track

• Follower growth rate
• Engagement (likes, comments, saves, shares)
• Story poll participation
• Website clicks & session bookings via bio link
• Reel reach vs static post performance/Static posts are good for interaction if done well

Category

‍Branded / Unique #The111Approach, #111Wellness, #111Practices, #1MinuteWellness

‍Energy / Healing / Reiki #energyhealing, #reiki, #reikihealing, #spiritualhealing, #intuitiveenergyhealing, #lighthealing, #reikimaster

‍Wellness / Coaching #wellnesscoach, #wellnesscoaching, #holisticwellness, #mindbodyspirit, #lifecoach, #healthandwellness, #wellnessjourney

‍Mindset / Growth / Transformation #mindset, #growthmindset, #selfgrowth, #personaldevelopment, #transformation, #innergrowth, #mindfulness

‍Stress / Anxiety / Relief #stressrelief, #anxietyrelief, #stressmanagement, #calmness, #mentalwellness

‍Productivity / Efficiency #productivity, #focus, #efficiency, #timehack, #worksmarter, #businesswellness

‍Spiritual / Higher Consciousness #spiritualawakening, #spiritualgrowth, #lightworker, #awakening, #higherconsciousness, #souljourney

‍Self Care / Vibes / Positive Energy #selfcare, #positivevibes, #goodvibes, #highvibes, #selflove, #wellbeing

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Call at 10am 29th

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